Warings Furniture has announced its global expansion with the creation of a new company, Warings International, based in Foshan City in the People's Republic of China.
Director Graham Waring explained that the new venture means the company is able to swiftly and intelligently meet the requirements of global brands as they expand into the burgeoning markets of South East Asia.
"Global operations such as Pret A Manger and Costa are responding quickly to potential opportunities in South East Asia presented by consumer interest in Western brands, and they need to be able to rely on their suppliers to deliver the same quality service to their outlets regardless of whether they are in Shoreditch or Singapore.
"Having a base in Asia means we're best placed to help our customers transfer and adapt their brands to new territories and help them understand cultural nuances. And, of course, being based locally means we can manufacture and ship furniture cost-effectively and quickly to meet ever present tight deadlines," he said.
The first major contract for Warings International will be to re-furnish seven Pret A Manger sites in Hong Kong. Warings Furniture has supplier Pret A Manger in the UK, USA and France, where it was instrumental in piloting a new concept for the chain, and Jamie Oliver's restaurants in Sydney, Perth, Singapore, Moscow, Dubai and Adelaide.