Warings Furniture expands into Asia

11 June 2014 by
Warings Furniture expands into Asia

Warings Furniture has announced its global expansion with the creation of a new company, Warings International, based in Foshan City in the People's Republic of China.

Director Graham Waring explained that the new venture means the company is able to swiftly and intelligently meet the requirements of global brands as they expand into the burgeoning markets of South East Asia.

"Global operations such as Pret A Manger and Costa are responding quickly to potential opportunities in South East Asia presented by consumer interest in Western brands, and they need to be able to rely on their suppliers to deliver the same quality service to their outlets regardless of whether they are in Shoreditch or Singapore.

"Having a base in Asia means we're best placed to help our customers transfer and adapt their brands to new territories and help them understand cultural nuances. And, of course, being based locally means we can manufacture and ship furniture cost-effectively and quickly to meet ever present tight deadlines," he said.

The first major contract for Warings International will be to re-furnish seven Pret A Manger sites in Hong Kong. Warings Furniture has supplier Pret A Manger in the UK, USA and France, where it was instrumental in piloting a new concept for the chain, and Jamie Oliver's restaurants in Sydney, Perth, Singapore, Moscow, Dubai and Adelaide.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking