Protected Geographical Indication (PGI) Welsh Lamb is urging chefs across the UK who serve Welsh Lamb to reference its PGI status on their menus.
Pip Gill from Hybu Cig Cymru (HCC), the organisation behind PGI Welsh Lamb, said: "Restaurant customers are becoming increasingly discerning, caring more and more about their food's origins especially since the issue has been highlighted in the press. Using Welsh Lamb's PGI status as a guarantee of quality and traceability can make all the difference to the appeal of a menu.
"Using PGI Welsh Lamb is a distinguishing characteristic which marks a menu out as a sign of quality and we would encourage chefs to include it when they are looking at refreshing their dishes and menus for the summer."
Welsh Lamb celebrates a decade of PGI status this year. The PGI status is awarded by the European Commission to protect and promote regional food products that have a quality, reputation or noted characteristics specific to that area.