Wholesaler JJ Food Service is inviting customers to send in photos of their home-cooked beef dishes for a chance to win £100 worth of fresh British beef and a professional knife set.
To enter, customers should send a photo via Twitter (@jjfoodservice), Facebook (JJ Foodservice Ltd), Instagram (JJ_FOOD_SERVICE) or email email@example.com, including the hashtag #BeefItUp.
The most innovative and original dish will win £100 of JJ's British Hereford beef and a starter set of professional knives from Victorinox, via designer and distributor G&G Goodfellows, with the winner to be announced on 20 November.
The set features a 10cm paring knife, a 12cm boning knife, a 16cm filleting knife, a 22cm cook's knife, a vegetable peeler, 20cm palette knife, a 25cm steel and a canvas knife wallet.
Family-owned company JJ Food Service delivers to a range of caterers, restaurants and hotels, plus schools and cafes. It offers online ordering and next-day delivery for orders up until 9pm, and recently announced smaller meat packs for smaller caterers; expanded fruit, veg, and fish ranges; and launched a new smart ordering app for tablets and smartphones.