While fish and chips and bangers and mash are still firmly lodged in the affections of British diners, this traditional fare now rubs shoulders with the likes of chicken tikka masala, sweet and sour chicken, spaghetti bolognese and chilli con carne.
Almost every pub that serves food will have curry and pasta on the menu, and many workplace restaurants offer dishes from several continents. The British diet really has become international, but satisfying such wide tastes and expectations can seem quite daunting.
Unilever Foodsolutions aims to help chefs meet consumer desire for more adventurous dishes with its Knorr Essential Seven campaign, featuring seven core sauces and a range of 49 recipes.
"The selection of sauces that form our Knorr Essential Seven - Korma, Tikka Masala, Sweet & Sour, Black Bean, Bolognese, Tomato & Basil and Sweet Hickory BBQ - is based on market research and directly reflects the nation's favourite cuisines eaten out of home," says Laurence Smith, category marketing director, Unilever Foodsolutions.
"Using this range means chefs can offer their customers any of the seven meals which make up part of the top 10 meals served out of home - including spaghetti bolognese, lasagne, curries and stir-fries - without the need to buy and store expensive, multiple ingredients."
How to enter
One lucky reader who can answer the question below correctly will win this amazing prize. All entries must be submitted on a postcard by 15 May. Entrants should include their name, job title, company name and address and contact telephone number. Send entries to Buy It!/Knorr Essential Seven Competition, Caterer and Hotelkeeper, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.
From which country does spaghetti bolognese originate?
The winner will receive a set of All-Clad Stainless pans with a retail value of more than £1,000 comprising a 10in non-stick frying pan; chef's pan; 8qt stockpot; 3qt sauéâ pan; butter warmer; 2qt saucepan; 4qt saucepan; 1qt saucier and 2qt saucier.
The high-performance cookware is made in the USA by bonding together various metals of unique properties which produces collective characteristics that individual metals cannot achieve on their own. The Stainless collection can be used on an induction stove as well as gas or electric and is also dishwasher-safe.
The signature stay-cool handle is cast from solid stainless steel, and is ergonomically designed for comfort during long cooking sessions. Rivets are formed from high-yield-strength stainless steel, and treated to remove trace elements of iron that could otherwise cause corrosion.
Unilever Foodsolutions will provide our winner with a range of products to bring a taste of adventure to any menu. Included in the prize are:
- 2 x 2.5-litre cases of each of the Knorr Essential Seven sauces: Patak's Korma Sauce; Patak's Tikka Masala Sauce; Chunky Sweet & Sour Sauce; Black Bean Sauce; Bolognese Sauce; Tomato & Basil Sauce, and Sweet Hickory BBQ Sauce.
- A Knorr Essential Seven recipe card box set containing 49 specially devised recipes.
- A visit to the Unilever Foodsolutions Innovation Centre in Crawley, West Sussex, for a consultation with the Knorr Culinary Team on menu development and maximising profits and a demonstration using the sauces.
There are nine runner-up prizes of recipe card box sets.
For more details about Knorr products, call Unilever Foodsolutions on 0800 783 3728 or visit the company website >>
For further information on the All-Clad range, call 01483 596518 or visit the company website >> -
|And the winner is … The winner of the Watling Hope Grease Goblin 'Win a break for two in Athens' competition in the 28 February issue of *Buy It!* is Chris Cope, operations and purchasing manager, Norfolk County Services, Norwich.|