Winner of Essential Cuisine's #tellnigel competition dyes beard to match new chef blues

The competition to find a chef deserving of a set of the exclusive and highly coveted Essential Cuisine blues has now closed with a characterful Cumbrian chef chosen as proud recipient.

Jon-Robert Fell, head chef at Seascale's Sella Park House Hotel, proved he is a worthy victor by pledging to dye his beard blue to match his prize.

Nigel said of the competition: "I was extremely reluctant to give away a set of the exclusive chef blues so the winner had to give me a good enough reason to part with them. Anyone that is prepared to alter their appearance and dye their facial hair blue is clearly committed to becoming one of the team and I am therefore willing to hand the blues over to Jon."

On hearing of his triumph, an elated Jon said: "As a long-time user of Essential Cuisine's leading ranges, I'm honoured to win such a highly regarded prize - as anyone in the industry knows, wearing the Essential Cuisine blues is something to aspire to. I must admit I hope the hair dye doesn't last too long but I will show it off, along with my blues, with pride!"