A billboard created from more than 5,000 bananas has been revealed on Clapham Common, London, to kick-start Fairtrade Fortnight 2014.
The Make Bananas Fair campaign orgnaised by the Fairtrade Foundation in partnership with Colombian banana farmer Foncho Cantillo aims to petition governments to investigate the price wars, which are driving down the price of the UK's favourite fruit.
Created by artists Henry Coate and Toby Crowther, the billboard measures 6 x 4 metres, took three days and 11 hours to make and features the iconic raised fist clutching a banana.
Comedian Harry Hill, who is supporting the campaign, said: "While the banana business is booming, not everyone is enjoying the benefits. Price wars, coupled with the rise in the cost of producing bananas, mean many banana farmers and workers are unable to put enough food on the table or provide basics such as education and healthcare. This simply isn't fair."