Yorkshire Tea has recently treated fans and competition winners to a brew on board the British Pullman Orient Express.
The Pullman was transformed with images of iconic Yorkshire Tea packaging in an experience designed to celebrate the joy of a proper brew.
The 150 guests on board enjoyed afternoon tea and tea-themed cocktails made with a specially created Yorkshire Tea spirit, devised by drinks expert, Jake Burger.
In keeping with its day out on the Orient Express, Yorkshire Tea has been engaging fans riding on the East Coast rail with its #teaonthetrain social media campaign, encouraging commuters to share pictures of their very own proper brew, enjoyed while travelling.
John Sutcliffe, out of home and convenience controller, Taylors of Harrogate explained: "#teaonthetrain is proving extremely popular with social media users keen to extol the many virtues of commuting the UK's beautiful east coast, and what better way to do it than with a cup of Yorkshire's finest?
"Our close relationship with East Coast rail continues to ensure that consumers will always have a decent cuppa to hand when on-the-go."