Compass Group launches Fairtrade Ambassadors Scheme

24 February 2012
Compass Group launches Fairtrade Ambassadors Scheme

Compass Group has announced plans to appoint a number of Fairtrade ambassadors to highlight the importance of ethical sourcing, ahead of Fairtrade Fortnight starting next week.

The Fairtrade Ambassador Scheme has been set up to support the caterer's ongoing commitment to Fairtrade, with the new figureheads tasked with inspiring and helping the tens of thousands of employees across Compass to take their own small steps.

Fairtrade Fortnight, which runs from 27 February to 11 March 2012, is the Fairtrade Foundation's campaign to inspire people to take a step for Fairtrade in 2012.

Ian Sarson, group managing director of Compass UK and Ireland, said the company's commitment to Fairtrade is helping farmers, workers and their families throughout developing countries improve their livelihoods, by helping them get a better deal for their products.

"Over the last few years we have achieved a number of industry firsts including swapping to 100% Fairtrade sugar and bananas and I am extremely proud of our achievements to date," he explained.

"It's now time to raise the bar further and through the launch of the Fairtrade Ambassadors Scheme our aim is to engage all of our employees and encourage them to get involved and take important steps for Fairtrade, further supporting these communities across the globe."

Ashish Deo, commercial director of the Fairtrade Foundation, added: "This approach allows real Fairtrade supporters within the Compass business to demonstrate to others how to follow their example. Ultimately driving sales of Fairtrade products throughout the business and delivering real impact for producers."

Compass has maintained double digit sales growth of Fairtrade products over the last six years and its ambassadors will help increase their use within the business, work with the foundation to develop links with towns and schools, and get involved in local Fairtrade events and forums.

They will also receive new Fairtrade product information and insights driven research, and will be invited to attend the Foundation's annual conference and regular webinar updates.

Cadbury backs Fairtrade Fortnight with new campaign >>

Show Off Your Label for Fairtrade Fortnight >>

Are hospitality businesses embracing fair trade? >>

By Janie Manzoori-Stamford

E-mail your comments to Janie Manzoori-Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking