Non-Olympic corporate hospitality operators could cash in as buyers strive to get more value for money, according to booking trends revealed by Keith Prowse.
The official hospitality provider at the Kia Oval has seen an upsurge in enquiries from customers and hospitality agents, looking for an alternative to costly Olympic entertaining. Some Olympic packages are being offered at five-figure rates.
Keith Prowse has seen a 14% increase in bookings for the upcoming season, compared to the total in February 2011, discounting the theory that the Olympic and Paralympic Games could have an adverse effect on other standout dates in the UK's traditional hospitality season.
Ted Walker, head of marketing at Keith Prowse, said: "We have been intrigued by the latest feedback reported by our sales team at the Kia Oval. Agents in particular have made no bones about the fact they are searching for Olympic alternatives, which they say has been influenced in part by prices, lack of availability and demand for all-day events.
"We believe that the three quality international teams playing England and the raft of hospitality options available will make the Kia Oval one of 2012's entertaining hubs."
A total of 6,141 2012 packages have so far been sold at the Kia Oval for England's NatWest Series One Day Internationals against West Indies (19 June), Australia (1 July) and South Africa (31 August), as well as the Investec Test match between England and South Africa (19-22 July).
By Janie Manzoori-Stamford
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