The National Association of Care Catering (NACC) has launched its Knock on Your Neighbour campaign, calling for people across the UK to spare a thought for the 50% of older people aged 75 and over who live alone.
The campaign is asking everyone to take the time to call in on at least one elderly relative or neighbour during the Christmas break to make sure they are keeping well and warm throughout the festive period.
Derek Johnson, chairman of the NACC, explained: "For those elderly people who live on their own, Christmas can seem just like any other day. Many older people aren't able to put up decorations or cook a traditional Christmas dinner. For some, the television is the nearest they get to human interaction on Christmas Day.
"The NACC believes the most valuable Christmas present you can give this year might simply be a visit to an older person and check they are healthy and happy."
Last winter 81% of the total number of deaths recorded between December 2009 and March 2010 were pensioners and of the 25,400 adults who suffered cold-related deaths during the winter, 20,600 were aged 75 and over.
For more information on the ‘Knock on Your Neighbour' campaign or to download a copy of the leaflet please visit www.thenacc.co.uk.
By Janie Stamford
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