Independent caterer Pabulum has been awarded a three-year contract to provide food services to five Berkshire primary schools.
The Hampshire-based operator secured the deal worth £150,000 a year after the five schools decided to join forces and put their catering contract out together. Until recently they had been part of a countrywide group contract.
Amanda Ciraulo, director of sales for Pabulum, said: "School dinners have earned themselves a less than favourable reputation and, in many cases, it's one that's well deserved.
"But at Pabulum, we're on a mission to change that, providing pupils in Berkshire with a range of fabulous foods, packed with the freshest, finest most honestly sourced ingredients, backed by a service second to none."
The caterer plans to reinforce its healthy-eating message by using its Healthy Bunch characters, a group of farmyard animal characters each with their own nutritional message.
Val Woods, head teacher at St Michael's Church of England Primary School, added: "We were extremely impressed by Pabulum's approach to food, and combined with their tailored and ethical focus; we look forward to working with them in September."
The other four schools are: Holy Trinity Church of England Primary School; St Francis Catholic Primary School; Cheapside Church of England Primary School; and South Ascot Village School.
By Janie Stamford
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