The Caterer

Parsons to stick with Travelodge

22 August 2006 by
Parsons to stick with Travelodge

Veteran hotel marketer Guy Parsons is to stay on at budget hotel operator Travelodge following the chain's acquisition by Dubai International Capital (DIC).

Parsons, now chief operating officer at Travelodge, is the former sales and marketing director for the chain and a former marketing director for rival Whitbread-owned Premier Travel Inn.

Travelodge has confirmed that he will stay with the company together with chief executive Grant Hearn, chairman Keith Hamill and finical director Jon Mortimore.

By Branwell Johnson

This article originally appeared on, the website which delivers business insight to professionals in marketing, media, new media, advertising and design. To subscribe to and receive full access to their database of articles on these industries, click here.

Dubai investment company buys Travelodge for £675m>>

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!