Premier Inn targets European customers through Amadeus GDS deal

23 July 2010 by
Premier Inn targets European customers through Amadeus GDS deal

Premier Inn is hoping to increase customer bookings from key markets including France, Spain, Italy and Germany after signing a distribution deal with global distribution system provider Amadeus.

The agreement, which will add 580 hotels and more than 42,000 rooms in the UK and Ireland to the system, will be completed by mid-August, when all Premier Inn content will be fully bookable by travel agents.

Signing up to Amadeus will help Premier Inn attract more business travellers, as rooms will now be accessible through more than 103,000 points of sale worldwide, the company said.

Premier Inn marketing director Gerard Tempest said: "Through Amadeus we've got a real-time data exchange to provide our content instantly to bookers all over the world.

"It's an extremely cost-effective solution and we are fortunate to be able to use the same provider for our revenue management and global distribution solutions."

Amadeus already provides Revenue Management Systems to all Premier Inn properties.

Internet bookings: Selling hotel rooms via intermediaries >>

Revenue management: The science of selling >>

Premier Inn makes its debut in India >>

By Daniel Thomas

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking