With its balcony bathtubs, Brutalist design and racy reputation, the Standard has burst onto the London hotel scene with a bang. Andy Lynes discovers how the hotel hopes to combine an American-tinted sense of hospitality with a shout out to the tribes of London
They do things differently at the Standard. From the upside-down logo to the baths on the eighth-floor balconies overlooking London’s St Pancras railway station, the unexpected is never far away.
The London outpost is the US-based hotel chain’s first international opening, and the first since the departure of founder André Balazs of Chiltern Firehouse fame. Other hotels are due to open – in the Maldives in the autumn, and Milan, Paris, Lisbon, Bordeaux, Mexico City, Bangkok, Jakarta, Ko Samui, Phuket and Chicago are also in the pipeline.
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