Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

BrewDog acquires craft cider company Hawkes

09 April 2018 by
BrewDog acquires craft cider company Hawkes

Independent craft brewer BrewDog has acquired cider company Hawkes as it continues expansion.

Writing on its blog, the self-styled punk brewer said the acquisition would provide the expertise to support its move into the sector.

Simon Wright, the founder of Hawkes cider who will remain at its helm, said: "We are in an industry that has for far too long allowed ‘big' cider and mass-market products to hold back innovation and growth.

"I've long been impressed by BrewDog's attitude and approach to challenging the status quo of beer in the UK and around the world. Just like us, they stand up for those who want to break free, make a difference and take the cider scene into an entirely new era. I can't wait to see what the future holds."

BrewDog has said it plans to support the growth of Hawkes in the UK and internationally, while expanding its range.

Earlier this year BrewDog announced plans to enter the hotel market by opening a 22-bedroom DogHouse at its headquarters in Aberdeenshire, Scotland.

BrewDog launches crowdfunding campaign with 17ft, beer-filled dog>>

Brewdog to open craft beer hotel in Scotland>>

BrewDog buys Draft House>>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking