The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

BrewDog and Wolf pub launch collaborative gin following trademark dispute

22 June 2017 by

BrewDog's spirits brand LoneWolf has teamed up with the Wolf pub in Birmingham to launch the limited-edition Wolf Pack gin, following a trademark dispute earlier this year.

A legal warning was sent to Joshua and Sallie McFadyen, brother and sister operators of the Wolf pub, who wanted to change the name of their business to Lone Wolf in January this year. However, after receiving criticism on social media, BrewDog backed down, blaming "trigger happy" lawyers.

The partnership "symbolises LoneWolf's commitment to collaborating with its community and resolving its differences".

Seventy bottles of the gin will be available in the LoneWolf online shop at 12pm on Tuesday, and in the Wolf pub by the middle of the week. All profits from the Wolf Pack gin will go to the UK Wolf Conservation Trust, which works to protect and conserve wild wolves and their habitats through education.

Sallie McFadyen from the Wolf said: "Making gin has been such a fantastic experience. The guys from LoneWolf Spirits welcomed us, shared their knowledge and hopefully, it has resulted in something we will all enjoy. As we have all discovered, it is better when us wolves stick together. So when LoneWolf asked us which charity we'd like to support, the UK Wolf Conservation Trust seemed like the perfect choice. We hope everyone enjoys the Wolf Pack gin."

BrewDog retreats over pub trademark dispute >>

BrewDog defends right to defend its trademark brands >>

BrewDog in second legal naming row >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking