Independent craft brewer BrewDog will celebrate the launch of its first Brewpub in London's Tower Hill by launching a beer designed by pooches.
The new pub features a 10hl brewing kit and will be the only place in the UK to brew BrewDog beers outside its Scotland home.
To celebrate its opening, beer-loving dog owners have been invited to to bring their hounds to the pub from midday on Saturday (12 May), to help choose the ingredients that will go to its first beer.
Customer's four-legged friends will be invited to choose from three options of hops, malts and a special twist and whichever is approached most frequently will be selected.
The new 8,500 sq ft pub in Tower Hill has a capacity for more than 500 people and hosts 25 beers on tap and three deli fridges for takeaway beers.
BrewDog's cofounder James Watt said: "This iconic area of London needed a suitable statement of a BrewDog bar to match. The brewpub will not only serve the freshest BrewDog beer in London, but will allow our brewers to get creative and experimental with small batch beers. This is the first of many BrewDog brewpubs and a vote of confidence for London's position as one of the craft beer capitals of the world."