Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

BrewDog to celebrate pub launch with beer designed by dogs

11 May 2018 by
BrewDog to celebrate pub launch with beer designed by dogs

Independent craft brewer BrewDog will celebrate the launch of its first Brewpub in London's Tower Hill by launching a beer designed by pooches.

The new pub features a 10hl brewing kit and will be the only place in the UK to brew BrewDog beers outside its Scotland home.

To celebrate its opening, beer-loving dog owners have been invited to to bring their hounds to the pub from midday on Saturday (12 May), to help choose the ingredients that will go to its first beer.

Customer's four-legged friends will be invited to choose from three options of hops, malts and a special twist and whichever is approached most frequently will be selected.

The new 8,500 sq ft pub in Tower Hill has a capacity for more than 500 people and hosts 25 beers on tap and three deli fridges for takeaway beers.

BrewDog's cofounder James Watt said: "This iconic area of London needed a suitable statement of a BrewDog bar to match. The brewpub will not only serve the freshest BrewDog beer in London, but will allow our brewers to get creative and experimental with small batch beers. This is the first of many BrewDog brewpubs and a vote of confidence for London's position as one of the craft beer capitals of the world."

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking