Crazy golf brand Swingers secures investment for new concept

26 November 2018 by
Crazy golf brand Swingers secures investment for new concept

Crazy golf brand Swingers has secured investment from Cain International to launch a second competitive leisure concept in the UK as well as pursuing openings in North America.

The company, founded in 2014 by Matt Grech-Smith and Jeremy Simmonds, has two Swingers sites in London offering crazy golf alongside bars and street food offerings.

Jonathan Goldstein, CEO of Cain International, said: "Jeremy and Matt have pioneered the fast-growing competitive socialising leisure space. They've developed an exciting, dynamic and highly profitable business with a much-loved brand in a short space of time. We are excited to partner with them and bring both our international footprint and our experience with other real estate-backed leisure and hospitality concepts such as The St. James, Mortimer House and AllBright, to roll out their successful concept globally."

Grech-Smith, co-founder and co-CEO of Swingers parent company Competitive Socialising, added: "When we set up the investment process in May, we had a clear vision for the business and wanted to find the right business partner to help us achieve that. Cain quickly understood the importance of the US as a market for us and shared our vision for the business's future.

"Competitive socialising is an emerging sector of the market that has tended to be dismissed by some people as a flash in the pan. But we want to show that this is a stable business model with huge potential. Bringing in these investors has helped us validate that belief."

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