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Greene King and Gloucester Rugby agree partnership

19 July 2017 by

UK pub retailer and brewer Greene King has signed a deal with Gloucester Rugby which makes it the Official Ale Partner of the premiership club.

Greene King's association will run for seven seasons. It will include pouring rights for Greene King's portfolio of beers at all eleven bars around the club's Kingsholm stadium, and at a dedicated real ale bar located near gate one.

The Shed terrace will also be renamed as the Greene King Shed.

Each home match day will incorporate a Festival of Real Ale within the stadium where at least four Greene King beers will be available during any one game, including: Greene King IPA, Old Speckled Hen and Abbot Ale as well as a rotating selection of the brewer's seasonal and speciality ales.

Gloucester Rugby's commercial director, Mike Turner said: "We're very pleased to welcome Greene King to our family of Official Partners. Real ale is always a popular product on matchdays, and the introduction of Greene King's iconic beer range at Kingsholm is yet another step taken in enhancing the matchday experience for our fans."

Joe Parks, Greene King on trade sales director, said: "We've been an avid champion of rugby at all levels for many years and we'll be bringing this same commitment to Gloucester Rugby. Our investment in bars around Kingsholm as well as increasing the beer range available will give fans more choice and an even better home ground experience, and we look forward to growing a great relationship with the club and its supporters over the seasons ahead."

Greene King was founded in 1799 its main trading businesses include a Pub Company, Pub Partners and Brewing & Brands. It operates 3,000 pubs, restaurants and hotels across England, Wales and Scotland. Its leading retail brands include Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill and the Greene King Local Pubs estate.

Greene King sees like-for-like sales rise 1.5% >>

Greene King launches Craft Academy for young brewers >>

Tim Bridge to retire as Greene King chairman after 45 years with the business >>

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