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Greene King to offer designated drivers free soft drinks this Christmas

08 December 2016 by
Greene King to offer designated drivers free soft drinks this Christmas

Coca-Cola and Greene King have joined forces to provide free soft drinks to designated drivers this Christmas.

More than 1,000 Greene King pubs will take part in the annual Christmas anti-drink drive campaign's seventh year by offering nominated drivers a free soft drink with a meal in pubs across the UK, including Hungry Horse, Fayre & Square and Greene King Local Pubs.

Drinks included in the offer are: 330ml glass bottle of Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, 275ml Appletiser and bottled water.

Rooney Anand, chief executive for Greene King, said: "Thanks to tougher laws, safety improvements and education we have seen death rates caused by drink driving reduced by more than a quarter, and promotions such as our designated driver campaign can also have a positive impact on our customers' attitude to drink driving.

"We pride ourselves on being a responsible retailer, not only during the festive season with the free soft drink promotion, but throughout the year with our Enjoy Responsibly programme."

Record revenue of £1b for Greene King >>

Greene King boss named Leader of the Year >>

Greene King reports record £6.8m sales on Christmas Day >>

Tim Bridge to retire as Greene King chairman after 45 years with the business >>

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