The Inn Collection Group has revealed plans for a multimillion-pound, 40-bedroom new-build inn on Sunderland's seafront.
The group has agreed terms with Sunderland City Council's development company to purchase an unused site for a three-storey venue in Seaburn, with plans expected to go to Sunderland's planning committee shortly.
Construction work is expected to start by the end of the year and the building open for business by December 2020.
The plans are part of a new strategic direction from the Inn Collection Group to develop a completely freehold estate as it continues to roll out ‘buy and build' growth plans, to more than double its 10-strong portfolio of pubs with rooms by 2022.
The Alchemy-backed group will continue to seek out new development opportunities in the Lake District and Yorkshire as well as within its north east England heartland.
The Inn Collection Group's managing director Sean Donkin described it as a "prime seafront site" and said there was a "real opportunity and optimism" in Sunderland to create "a seaside destination of choice".
He added that a "rise in overnight stays" in the area over the last year is expected to continue growing as more people opt for staycations.
The work is part of a £1.5b city-wide investment programme into the seaside, city centre and residential areas of Sunderland through council-driven development projects.