The chef with no name 24 January 2020 How James Cochran lost the rights to his own name, and his triumphant comeback with Islington restaurant 12:51
In this week's issue... The chef with no name How James Cochran lost the rights to his own name, and his triumphant comeback with Islington restaurant 12:51
Read More

Pub operator Innventure's December sales jump 14.5%

03 January 2012 by
Pub operator Innventure's December sales jump 14.5%

Managed pub operator Innventure has reported that a lack of snow helped like-for-like sales jump 14.5% during the three key weeks of December, compared to the year before.

The five-strong food-led group achieved gross sales of £482,000 for the 2011 Christmas and New Year period, up from £421,000 in 2010.

While trading was helped by a lack of snow - the company said its Rusty Gun site was virtyally closed for two weeks in December 2010 as a result of icy conditions - the figures were also improved by New Year's Eve falling within the trading period. It fell just outside it in 2010.

Chris Gerard, the former Mitchells & Butlers executive who now runs Innventure, also credited the upbeat attitudes of UK consumers for the company's success.

"A friend over from France told me that the public mood there is very different with a feeling that the world's coming to an end. In this country, the attitude of customers is more positive," he explained. "But it also didn't feel like one last hurrah - there was a mood of quiet confidence."

Innventure said that investment and innovation also played a hand in pushing overall trade to record levels. Like-for-like sales increased by 46% at the Foresters pub in Hampshire after the kitchen was doubled in size while the Broadway in Letchworth saw its ballroom booked for 17 consecutive nights.

The introduction of retro tribute bands and comedy acts to its dinner and dance Christmas party package helped to generate sales of £10,000 a night.

UK consumers eating out 19.7 times per month >>

Food drives 9% revenue increase for Greene King >>

Mitchells & Butlers returns to profit in 2011 >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on Catch up with more news and gossip on all Caterer's blogs
E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!