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Krispy Kreme seeks marketing head

25 January 2006

Krispy Kreme, the doughnut company, is looking for a new UK marketing director following the departure of Charlotte Taylor, who has joined Coffee Nation.

The marketing role's responsibilities will include the launch of the brand into new areas of the UK and Eire, as well as the creation of new marketing strategies on local and national levels.

Krispy Kreme has a policy of not advertising and instead promotes itself to communities by offering fundraising tools. These include selling cut-price doughnuts to non-profit groups for them to sell on at a higher price.

The new UK marketing director will be expected to create and sustain a successful fundraising programme.

Krispy Kreme launched in the UK with the opening of a store in Harrods and now has 18 outlets.

It offers 16 varieties of doughnut, as well as its own range of coffee, but has seen sales slump over recent months as the public chose healthier products.

By Kerstin Kühn

This article was written exclusively for CatererSearch by the editor of mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design. To subscribe to mad.co.uk and receive full access to their database of articles on the industriesclick here.

Source: mad.co.uk

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