Bakery chain Paul has unveiled plans to open 50 new shops in London, following the appointment of James Fleming as chief executive officer of its UK business.
Fleming joined Paul as managing director in April this year and has now been promoted to his new position, charged with leading this huge period of growth for the business.
The plans will triple the number of UK outlets by the end of 2014 from the current total of 23, creating 1,000 new jobs.
"I am delighted to have been given this fantastic opportunity," Fleming said. "What Paul offers is special: unrivalled quality, a strong heritage of traditional baking, with the French ‘Art de Vivre'. I have thoroughly enjoyed my time at Paul so far, and I'm looking forward to driving the UK business through these exciting times."
With plans to more than triple the number of UK outlets by the end of 2014, Paul will be creating a total of 1,000 new job opportunities across the group. It opened its first London flagship shop in Covent Garden in 2000.
Paul is the biggest bakery in France. Its first bakery opened in Lille in 1889, and the company is still family owned, having passed down between four generations of bakers.
By Neil Gerrard
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