Marketing

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Accor launches midscale soft brand to appeal to independent hotels

19 January 2023 by

Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured.

People

This much I know: Derek Taylor, hotel marketing pioneer

05 August 2022 by

As the hotel sales and marketing pioneer turns 90, he tells James Stagg what he has learned in a lifetime in hospitality and why the fundamentals remain as important as ever

Viewpoint: how can hotels beat cancel culture? Hotel

Viewpoint: how can hotels beat cancel culture?

04 November 2021 by

Guests are used to shopping around and cancelling bookings when a cheaper option presents itself, so[...]

Cateys 2021: Best Marketing Campaign Award: the Rick Stein Group Profiles

Cateys 2021: Best Marketing Campaign Award: the Rick Stein Group

08 September 2021 by

Many businesses launched into the ‘at home’ market during the pandemic, but the judges were particularly[...]

How to create a hospitality marketing strategy to reconnect with your customer base Marketing

How to create a hospitality marketing strategy to reconnect with your customer base

08 July 2021 by

While pent-up demand might be driving immediate sales post-lockdown, a continuous, effective communication strategy will guarantee[...]

Futureproof your marketing strategy with next week’s free Marketing Summit News

Futureproof your marketing strategy with next week’s free Marketing Summit

24 June 2021 by

The Caterer is hosting a free virtual summit on Tuesday 29 June to help hospitality operators[...]

Six weeks until The Caterer’s virtual Marketing Summit News

Six weeks until The Caterer’s virtual Marketing Summit

20 May 2021

The Caterer’s online Marketing Summit will be held on Tuesday 29 June.

Marketing tactics to tempt guests back to city centre hotels this summer Marketing

Marketing tactics to tempt guests back to city centre hotels this summer

06 May 2021

With international and corporate guests likely to be few and far between this year, city centre hotels need to offer a series of incentives that appeal to the domestic leisure market. We discover the marketing strategies likely to succeed in[...]

Burger King uses Instagram account to support independent restaurants News

Burger King uses Instagram account to support independent restaurants

16 December 2020 by

Burger King UK has thrown its Instagram open to advertise independent restaurants.

Leicester restaurateurs call for marketing campaign after extended lockdown 'tarnishes' city's image News

Leicester restaurateurs call for marketing campaign after extended lockdown 'tarnishes' city's image

28 July 2020 by

Leicester restaurateurs have said a marketing campaign will be required to entice diners back to the[...]

How to... communicate out of a pandemic Advice

How to... communicate out of a pandemic

10 July 2020 by

There has never been a more important time to connect with stakeholders. Neil Kent lays out[...]

Viewpoint: 13 hospitality marketing tips to present your business well during coronavirus Marketing

Viewpoint: 13 hospitality marketing tips to present your business well during coronavirus

16 March 2020 by

With hospitality businesses experiencing a surge in coronavirus cancellations, marketing expert Mark McCulloch shares his 13[...]

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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