Marketing

Business

Wake-up call: Don’t get accused of ‘drip pricing’

15 February 2024 by

New rules will soon come into play to stop businesses from baiting customers into buying. Don’t get caught out, says Richard Collie

Business

Loyalty schemes to keep guests coming back

08 February 2024 by

You may offer free vouchers, extra courses or money off, but it’s best to find out what your customers really want before starting your own loyalty scheme. Emma Lake sees what gets customers coming back

Accor rapped by watchdog over influencer’s TikTok post at the Savoy News

Accor rapped by watchdog over influencer’s TikTok post at the Savoy

11 October 2023 by

Hotel giant Accor has received a warning from the Advertising Standards Authority (ASA) after an influencer[...]

Social Media Summit 2023: learn how to supercharge your social media strategy News

Social Media Summit 2023: learn how to supercharge your social media strategy

01 September 2023 by

The Caterer has launched the 2023 Social Media Summit, an interactive masterclass that will give hospitality[...]

Viewpoint: how does your hotel stand out? Hotel

Viewpoint: how does your hotel stand out?

29 June 2023 by

Keeping one step ahead can mean thinking about what your guests expect and embracing what makes[...]

Evolve and expand experiences to entice consumers, report highlights News

Evolve and expand experiences to entice consumers, report highlights

26 June 2023 by

A report released by Barclays today has revealed the latest trends in customer and operator behaviour[...]

How to optimise your Google Business Profile Business

How to optimise your Google Business Profile

11 May 2023

Google Maps can drive customers to your business, so Guy Holmes shows how to make sure your profile is selling your brand correctly

Better Business: Pearly Cow Profiles

Better Business: Pearly Cow

10 May 2023

From boutique hotel to matching restaurant, the brothers behind Pearly Cow have created their own strong brand with a personal touch

Better Business: Great North Pie Co Profiles

Better Business: Great North Pie Co

07 April 2023 by

From kitchen to Kampus, Neil Broomfield’s Manchester pie business blooms while staying true to its roots.[...]

How to engage and use social media influencers Business

How to engage and use social media influencers

16 March 2023 by

Who should you pick, which platform and how should they brag about your brand? Vicky White[...]

Viewpoint: five mistakes hospitality marketers shouldn’t make in 2023 Advice

Viewpoint: five mistakes hospitality marketers shouldn’t make in 2023

23 February 2023 by

It might be tempting to panic and start shouting about your low prices, but a level-headed[...]

Accor launches midscale soft brand to appeal to independent hotels News

Accor launches midscale soft brand to appeal to independent hotels

19 January 2023 by

Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured.

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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