Marketing
Accor launches midscale soft brand to appeal to independent hotels
Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured.
This much I know: Derek Taylor, hotel marketing pioneer
As the hotel sales and marketing pioneer turns 90, he tells James Stagg what he has learned in a lifetime in hospitality and why the fundamentals remain as important as ever
Cateys 2022: Best Marketing Campaign Award: Meldrum House Country Hotel & Golf Course
Creative agency Omne signs up hospitality consultant Charli Garner
Travolution opens free registration for hospitality delegates at 2022 summit
Hospitality Rising recruitment campaign launches £5m fundraise
Viewpoint: how can hotels beat cancel culture?
Guests are used to shopping around and cancelling bookings when a cheaper option presents itself, so[...]
Cateys 2021: Best Marketing Campaign Award: the Rick Stein Group
Many businesses launched into the ‘at home’ market during the pandemic, but the judges were particularly[...]
How to create a hospitality marketing strategy to reconnect with your customer base
While pent-up demand might be driving immediate sales post-lockdown, a continuous, effective communication strategy will guarantee[...]
Futureproof your marketing strategy with next week’s free Marketing Summit
The Caterer is hosting a free virtual summit on Tuesday 29 June to help hospitality operators[...]
How to get the most out of social media after Covid
It’s time to target your audience and start spending on communications that convey the creativity and quality of your brand, says Daniel Andrews."
Six weeks until The Caterer’s virtual Marketing Summit
The Caterer’s online Marketing Summit will be held on Tuesday 29 June.
Marketing tactics to tempt guests back to city centre hotels this summer
With international and corporate guests likely to be few and far between this year, city centre hotels need to offer a series of incentives that appeal to the domestic leisure market. We discover the marketing strategies likely to succeed in[...]
Burger King uses Instagram account to support independent restaurants
Burger King UK has thrown its Instagram open to advertise independent restaurants.
Leicester restaurateurs call for marketing campaign after extended lockdown 'tarnishes' city's image
Leicester restaurateurs have said a marketing campaign will be required to entice diners back to the[...]
How to... communicate out of a pandemic
There has never been a more important time to connect with stakeholders. Neil Kent lays out[...]
Viewpoint: 13 hospitality marketing tips to present your business well during coronavirus
With hospitality businesses experiencing a surge in coronavirus cancellations, marketing expert Mark McCulloch shares his 13[...]
'Do not directly comment on Prince Andrew or his birthday' PizzaExpress staff warned
Staff working at the Woking PizzaExpress branch were warned to watch out for undercover reporters asking surreptitious questions about Prince Andrew as the Duke celebrated his 60th birthday yesterday. "
Viewpoint: Follow these rules to stand a chance of breaking through the noise of social media
Your marketing must entertain or inform to stand any chance of breaking through the noise of social media, says expert Will Francis
Preferred Hotels & Resorts partners with Laura Ashley
Preferred Hotels & Resorts has partnered with Laura Ashley in a move that will see the brand’s hotels represented across the marketing consortium’s platforms.
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.
The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.
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