Patricia Yates
Marketing
Marketing tactics to tempt guests back to city centre hotels this summer
06 May 2021 by Janet Harmer
With international and corporate guests likely to be few and far between this year, city centre hotels need to offer a series of incentives that appeal to the domestic leisure market. We discover the marketing strategies likely to succeed in[...]
News
October Bank Holiday under consideration to help offset tourism losses
19 May 2020 by Emma Lake
An extra bank holiday in October is under consideration by government as a means of offsetting the losses suffered by the tourism industry due to the coronavirus lockdown.