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Zagat

28 Jul 2005by News Desk

When was the guide established?
1979.

 

Who created it and why? Native New Yorkers Tim and Nina Zagat believed that rating a restaurant on the basis of thousands of experiences was inherently more accurate than relying on one reviewer.

 

What method of rating does it use? Consumer reviews. A questionnaire is compiled by Zagat and is posted on Zagat's website, where consumers give their ratings and reviews. An independent data processor compiles the votes. The published reviews are based on these questionnaires, with numerical ratings reflecting the average scores given and text based on direct quotes from participants' comments.

 

How does a venue get included in the guide? Selection is determined by consumer reviews.

 

If I want to be included, who should I contact? Survey Research, Zagat Survey,
4 Columbus Circle, 3rd Floor,
New York, NY 10019, presskits@zagat.com

 

Is there any payment required to be included? No.

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