Following Government advice to avoid pubs and restaurants during the coronavirus outbreak, the Campaign for Real Ale (CAMRA), has launched a campaign with the Society of Independent Brewers (SIBA) and Crowdfunder to support pubs, clubs, breweries, taprooms and cider producers.
PullingTogether aims to publicise innovative ways that pubs, breweries, cider makers and taprooms are staying afloat with initiatives including launching online shops, offering beer or cider takeaways and providing redeemable gift vouchers for locals. It is also hoped the campaign will help to connect people with their local communities.
CAMRA, concerned about the impact of social isolation and distancing at a time when people need it most, has also set up an online Facebook group for the public called Pulling Together for Pubs, Pints & People, where it hopes to host virtual pub quizzes, beer o'clock and other virtual events.
CAMRA's national chairman Nik Antona said: "We want to connect people with pubs as well as beer and cider producers in their area so that they can purchase great beer or a hot meal locally, rather than relying on the supermarket. Pubs and breweries need our help now more than ever - without a strong show of support from local communities, many are destined for permanent closure."
He went on to say that the initiative could end up being "a real lifeline" for people who are unable to get a delivery slot and could help ease some of the "stress and burden" of self-isolating during these troubling times.