Three new members for Pride of Britain

01 July 2011 by
Three new members for Pride of Britain

Pride of Britain Hotels has announced three new members, boosting the sales and marketing consortium up to a collection of 42 properties.

The new members are South Lodge at Lower Beeding, West Sussex, the Thurlestone, near Kingsbridge, Devon, and Eshott Hall, near Alnwick, Northumberland.

While the association is not actively looking for new members, its rules allow a maximum of 50 hotels.

"Our overriding aim is to look after the members we already have but, having said that, new members represent additional income for our marketing budget which helps everybody," said Peter Hancock, Pride of Britain's chief executive.

The admission of new members is dependent on a successful first inspection by one current member hotelier, whose report is then considered by the Pride of Britain board. Mystery guests then visit member hotels at least once every two years.

Now 29 years old, Pride of Britain markets its hotels to UK consumers through a mix of online and offline communication channels.

Pride of Britain and National Trust in partnership >>

Chester Grosvenor scoops Pride of Britain top hotel award >>

Relais & Châteaux rejects dual membership request from Pride of Britain >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking