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Hummingbird Bakery bought out of administration

16 February 2021 by
Hummingbird Bakery bought out of administration

The Hummingbird Bakery business and brand have been acquired by Acropolis Capital through a pre-pack administration, securing the ongoing operation of three London sites and protecting more than 60 jobs.

Acropolis Capital, a London-based family investment office, has committed to supporting the cake chain's recovery and future growth.

Cameron Chartouni, chief executive of Acropolis Capital, said: "We are incredibly excited to be the new owners of this iconic brand and look forward to working with the talented team at Hummingbird. We see huge potential to reinvigorate and grow the business while staying true to its American baking heritage."

Michael Solomons and Andrew Pear of BM Advisory were appointed joint administrators and were advised by Howard Kennedy and Gordon Brothers. Acropolis Capital was advised by Gateley Legal.

Solomons added: "Whilst the ongoing coronavirus pandemic continues to affect businesses across the country and globally, we are delighted to announce the conclusion of a successful sale of the Hummingbird business to Acropolis Capital, ensuring the ongoing operations of this much loved brand. The sale preserves jobs and ensures continuity of service for the company's loyal customer base."

The first Hummingbird Bakery was launched by Tarek Malouf in Notting Hill in early 2004, offering American-style baking. The brand grew to six branches in London and Surrey, and while its original Notting Hill site, as well as branches in South Kensington and Spitalfields, have been saved, its Soho, Islington and Richmond venues are understood to have closed permanently.

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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