Sponsored by CH&Co Group
Amadeus delivers catering operations for the International Convention Centre (ICC) in Birmingham, one of Europe's largest conference centres, attracting 350,000 delegates annually.
In terms of health and nutrition trends, consumers are increasingly concerned about improving their wellbeing through food, and Amadeus is answering this call to provide healthy options that cater to all allergen and dietary requirements. The delegates at the ICC are no different to any other consumer, and Amadeus' research with Warwick Conferences showed that the most common reason delegates were disappointed with food at events was due to limited choice (47%), while one in five found catering inappropriate due to their dietary requirements.
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