Joe & the Juice eyes hundreds more UK stores

Joe & the Juice has said it sees potential to open hundreds more UK stores as part of its global expansion.

The coffee and juice bar brand was founded in Copenhagen in 2002 and trades from 65 UK cafés and nearly 400 sites worldwide.

It is looking to grow to 1,000 global stores over the next five years, with more sites across London and the rest of the UK.

It comes after private equity firm General Atlantic took a controlling stake in Joe & the Juice in 2023, with plans to expand the business worldwide.

The juice bar group saw UK sales exceed £45m in the UK for the first time in 2022, filings show, but losses widened from £1.5m to £4.5m. However, management said they expected turnover to rise 20%-30% in 2023.

From January 2025, Joe & the Juice will enter an exclusive partnership with Deliveroo to offer its sandwiches, shakes and coffees on-demand from 60 sites in Birmingham, Brighton, Oxford, Kent, Liverpool and Greater London.

Joe & the Juice began working with Deliveroo in 2019 from just five sites and has now expanded the tie-up across all its UK stores.

Digital sales now make up 29% of Joe & Juice’s business and are at an all-time high for the brand, according to Deliveroo, with the delivery partnership seen as a route to further growth.

“Our customers are increasingly seeking healthier options and Joe & the Juice is perfectly positioned to meet this demand,” said Carlo Mocci, chief business officer Europe at Deliveroo.

“With this new exclusive partnership, we believe we’re offering Deliveroo customers the very best selection in London and beyond.”

Sandwiches make up the top five most-ordered items from the brand on Deliveroo, with its spicy tuna sandwich ranking as the most popular.

Photo: freemindproduction/Shutterstock