Manchester-based crazy golf brand Junkyard Golf Club has invested £2.7m to open in London’s Camden this year.
A 19,5000 sq ft space will be refurbished into the group’s second and biggest London venue, bringing the total number of UK sites to seven.
It comes after a £500,000 investment in Junkyard Golf Club’s existing venues, which aims to enhance the immersive element of the golf courses, alongside a £200,000 investment in a new team training programme.
Junkyard Golf Club has also announced plans to launch the business in the USA.
Sam Jones, managing director of Junkyard Golf Club, said: “Junkyard Golf Club began as a pop-up in 2015 and at the time, we genuinely believed we would only be hosting the pop-up experience for about three weeks.
“Seven years, six locations and one pandemic later, it’s obvious we’re here to stay. We are always reviewing our brand position, but this year felt the right time to review our branding and marketing strategy in a way that reflects where we are heading as a company and to strengthen the message that we evolve and stay relevant to our customers.”
The entertainment venue has also been named Certified Carbon Neutral, having reduced emissions by 38% across the business through renewable energy and removing single-use plastic cups.