Samson and Surrey spirits portfolio finds new route to UK market

London-based drinks agency Cask Liquid Marketing is the new distributor for the Samson and Surrey brand portfolio in the UK.

Cask founders Stuart Ekins and Richard Herbert, who have worked with Samson and Surrey brand Tequila Ocho for over 16 years, will now represent the full portfolio, including Few Spirits, Widow Jane American Whiskey, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago.

Cask will now look after the sales, marketing, and communications for all the brands.

Robert Furniss-Roe, co-founder of Samson and Surrey, said: “We are proud to be working with some of the very best brand-builders, and all-round good guys, who are as passionate about really differentiated and cool spirits as we are.”

Stu Ekins, co-founder of Cask Liquid Marketing, added: “The addition of the full Samson and Surrey range to the Cask portfolio will further strengthen our ambition to represent the very best hand-crafted spirits from around the globe, and provide genuine alternatives to the identikit back bars and speed rails around the UK.

“The opportunities for these brands are huge, and our team can’t wait to get going.”