Art'otel London Hoxton appoints Axel Krueger as GM

13 July 2023 by
Art'otel London Hoxton appoints Axel Krueger as GM

Axel Krueger has been appointed general manager of Art'otel's second UK hotel in London's Hoxton, which is due to open in 2024.

Krueger has 17 years' experience in hotel management and first joined the Art'otel's owner, PPHE Hotel Group, as food and beverage director for Park Plaza Westminster Bridge in 2010. He moved into operational and hotel management roles at Park Plaza Riverbank as well as becoming opening general manager at the London Waterloo site.

He has also worked at hotels including St Moritz's Suvretta House and Kempinski Grand Hotel de Bains, as well as opening three Starwood Hotels across Europe.

Most recently, Krueger was general manager of Park Plaza Riverbank, a position he had held since 2021.

"Art'otel has been the hotel on everyone's lips since Art'otel London Battersea Power Station exploded onto the scene earlier this year, so I can't wait to bring its creative spirit to one of London's most thriving artistic neighbourhoods," said Krueger.

"Art'otel London Hoxton will be a true hub for inspiration and we can't wait for our guests to experience this one of a kind destination."

The hotel will be set across 26 floors and will feature art from artist DFace, as well as two original Banksy pieces, which will be on public display.

The corner site within South Shoreditch Conservation Area will offer 357 rooms, including 48 suites, as well as destination restaurants and bar, art gallery, events space, auditorium and extensive leisure facilities, including an indoor swimming pool and spa.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking