Bob W to open Manchester aparthotel in 2027

AI-powered hospitality operator Bob W has confirmed plans to open an 83-unit aparthotel in Manchester city centre in summer 2027.

The long-term lease agreement with Bloom Street Hotel Limited will see the transformation of a former ground-level car park into Bob W Manchester City Centre.

Construction has already started and the project will deliver 83 studio apartments across 2,400 sqm, a lobby lounge, washateria and luggage area once complete.

The signing consolidates Bob W’s growing presence in the UK, following on from its recent expansion into Ireland.

Philip Grace, chief development officer at Bob W, said: “Manchester is one of the UK’s most dynamic and fast-growing cities, with strong demand from both business and leisure travellers. Securing a prime city centre site for a ground-up development is an exciting milestone for us as we continue to scale our presence across Europe and the UK.

“This project reflects the range of what Bob W can deliver, from repositioning existing buildings to bringing new developments to life from the ground up. We look forward to working closely with our partners to create a property that meets the expectations of modern travellers.”

Bob W was founded in Helsinki, Finland, in 2018 and straddles the lifestyle hotel and short-term rental sectors, operating a portfolio of over 100 assets and 7,000 apartment units across Europe and the UK.

In London, it operates sites across Hyde Park, Kensington, Earl’s Court, Spitalfields, Holland Park, Olympia, Paddington, Tower Hill and St. Paul’s.