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‘Cheerio for now': Cereal Killer cafés latest casualty of coronavirus

09 July 2020 by

London's Cereal Killer cafés in Camden and Brick Lane will not reopen, the group has confirmed on social media.

In an Instagram post, the business, which was founded by brothers Gary and Alan Keery in 2014, said it would be continuing as an online-only business: "Our website's been doing fantastically so we have made the decision to just carry on as a website."

However, plans to reopen in the future were not ruled out, as they said they would not be "closed forever… it's just not financially viable for us to remain open".

The post said: "After 5.5 years we will be saying Cheerio to our Cafes, for now. After a long period of closure due to coronavirus, and with the future of the hospitality industry looking very uncertain, we have made a decision that our cafes on Brick Lane and Camden will not reopen their doors…

"This is not Cheerio forever, we have goals of seeing our café open again, but due to the current climate it won't be financially viable for us to run our cafes. Fast forward a year or two and we hope to re-open our door, but until then we will be putting our efforts into growing our online store, creating our own line of products and delivering awesome cereal."

Photo: Shutterstock

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