Hyatt has announced the launch of a new select service lifestyle hotel brand that aims to â€śbring people closer togetherâ€ť.
Caption by Hyatt will become the 20th brand in the Hyatt portfolio, which comprises a total of 875 properties across more than 60 countries worldwide.
Danny Meyerâ€™s New York-based Union Square Hospitality Group has consulted on the design and curation of a food and beverage concept for the brand, which is described as â€śa vibrant mash-up between cafĂ©, market and barâ€ť.
Heather Geisler, vice-president of global brands, Hyatt, said: â€śAt Hyatt, we believe in the power of personal connection.
â€śBy listening to our guests, we know that whether they are travelling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable. The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.â€ť