The London-based event caterer will look to introduce new menus at the historic livery hall this spring
London-based event caterer Seasoned has secured catering contract with Haberdashers’ Hall in the City of London, starting from April.
The partnership will see the caterer deliver event management, catering, sales and marketing services at the historic livery venue, which hosts everything from corporate events to conferences.
From April, Seasoned will look to introduce new menus and event concepts to elevate the profile of Haberdashers’ Hall.
The deal further cements the caterer’s presence within the historic and heritage venue management segment.
Colin Sayers, chief events officer at Seasoned, said: “Haberdashers’ Hall is an exceptional venue with a remarkable history and reputation for excellence. We are incredibly proud to have been selected as its event and catering partner. Our focus will be on enhancing the event experience, driving commercial growth, and delivering creative, high-quality events that reflect both the heritage of the hall and the expectations of modern clients.”
Tamara Oates, growth and partnerships director at Seasoned, added: “This partnership represents an exciting opportunity to strengthen Haberdashers’ Hall’s position within London’s competitive events market. We see significant potential to build on the venue’s existing prestige while introducing fresh commercial strategies, reaching new audiences, and enhancing brand storytelling.”
Angus Watson, clerk of the Haberdashers’ Company, commented: “The Haberdashers’ Company is excited to be creating a new relationship with Seasoned as they take up the responsibility for catering and event services in Haberdashers’ Hall. We look forward to building a strong partnership with Seasoned, and together ensure that the Hall is a prestige venue of choice for both Livery and other clients in the City of London.”
Seasoned’s portfolio also includes Guildhall, Madame Tussauds, Kew Gardens and Salters’ Hall.
Terms of the deal with Haberdashers’ Hall were not disclosed.