St Regis London hotel to open in Mayfair in mid-2026

The St Regis London is set to open its doors in Mayfair in mid-2026 with general manager Marco Novella.

He joins from Hotel Cipriani, a Belmond hotel in Venice, where he was managing director from 2021 to 2024.

Prior to that, he was managing director of the Lanesborough in London from 2018 to 2021, overseeing all aspects of the hotel.

Novella will bring more than 20 years’ experience in luxury hospitality to the St Regis London, which is located at the corner of Conduit and New Bond Street in the former Westbury Mayfair.

News of the management agreement between Cola Holdings and the Westbury hotel was announced in February 2022, with an initial opening date slated for 2023 and later 2025.

Designed by Richmond International, the project involved the redevelopment of the former Luxury Collection hotel, as well as the addition of two new floors, an extension to the rear and a renovation of the façade and main entrance.

The hotel will feature 195 rooms and 64 suites, a 90-cover signature restaurant, the St Regis late night jazz bar, library, a private dining room for up to 18 guests and butler service.

The site also includes a gym and two spa suites offering plunge pools, saunas and personalised treatments.

The hotel has been inspired by the heritage of St. Regis and the Astor family, most notably matriarch Caroline Astor, a leading hostess in Gilded Age New York.

Novella said: “For the last year, I have been honoured with the task of building the finest team at the St Regis London to bring this iconic brand to life in one of the world’s most dynamic cities. The St Regis experience is defined by its legacy of impeccable service and sophisticated style, and I look forward to creating a destination that captures the spirit of Mayfair while celebrating the timeless elegance for which the brand is renowned.”

St Regis Hotels & Resorts launched its first property in New York in 1904 and now operates more than 65 luxury hotels and resorts globally.

The brand became part of Marriott International in 2016 following Marriott’s acquisition of Starwood Hotels & Resorts for £8b.