Warner’s Distillery will use the French spirits group’s backing to scale globally
La Martiniquaise-Bardinet, one of France’s largest spirits groups, has taken a majority stake in Northamptonshire-based Warner’s Distillery.
The value of the deal was not disclosed but an announcement said it was aimed at maximising the potential of Warner’s flavoured gin and farm-grown botanicals portfolio in the UK and global trade.
It is also intended to support the firm’s commitment to biodiversity and sustainable practices, such as its bee conservation efforts and Warner’s Nature Marque initiative, which creates space for nature in hospitality sites.
The distillery will continue to operate under the leadership of founders Tom Warner and Tina Warner-Keogh to ensure the brand’s core values and operations remain intact.
Founded by the husband-and-wife team at Falls Farm, Northamptonshire, in 2012, the company has grown from a local to national player in the flavoured gin category.
Warner said of the La Martiniquaise-Bardinet deal: “This partnership allows us to stay true to our roots, creating incredible drinks with real purpose, while giving us the strength to scale that mission globally.”
Warner-Keogh added: “La Martiniquaise-Bardinet shares our unique ‘united in spirit’ values driven by a commitment to quality, authenticity, people and planet. We couldn’t ask for a better partner to help us take Warner’s to the next level.”
For La Martiniquaise-Bardinet, the partnership brings a new brand into its global portfolio, which includes Glen Moray Speyside single malt Scotch whisky, Bardinet brandy, Cutty Sark blended Scotch whisky and St James rum.
Christophe Pichambert, international director for La Martiniquaise-Bardinet, said: “We are very proud to see Warner’s Distillery join the LMB group of companies alongside our portfolio of internationally-renowned brands. Warner’s Gin is a true gem of the English craft gin landscape with its farm-grown and distilled botanicals.
“Our goal will be to help Tom and Tina bring their wonderful spirit to the world, with respect for their pioneering spirit and exceptional passion.”
Earlier this year, La Martiniquaise-Bardinet also acquired rum brand Cacique from Diageo.