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‘Customers seem to be sticking with us’: how Ole & Steen supersized sales

Restaurant21 Jul 2025by Rosalind Mullen

The bakery café chain’s move to halt expansion last year and focus on its core offering proved a canny way to navigate a difficult market. So what has it done differently?

Ole Steen Cinnamon Social

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Events & Awards

Sustainability Summit 2026

Sustainability Summit 2026

Tue Sep 8, 2026The Line, London
The Caterer’s Sustainability Summit is a half-day in-person event which will focus on reducing risk, building resilience and future-proofing hospitality. Across keynotes, case studies and expert sessions, you will hear directly from operators who are making it work and leave with practical tools and perspectives you can apply to your business.
Natural & Organic Food Show

Natural & Organic Food Show

Wed Sep 16, 2026ExCel London
Natural & Organic Food Show showcases the very best in natural, organic, plant-based and free-from food and drink under one roof. Head to Excel London this September where you’ll find new products and ingredients. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, National Restaurant, Pub & Bar Show and Artisan Food & Drink Show. Part of the London Food & Drink Festival.
Artisan Food & Drink Show

Artisan Food & Drink Show

Wed Sep 16, 2026ExCel London
Artisan Food & Drink Show is where companies do business. It’s the perfect stage for trend-setters to showcase product launches and buyers to get ahead of the latest trends. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, Natural & Organic Food Show, and National Restaurant, Pub & Bar Show. Part of the London Food & Drink Festival.
Lunch!

Lunch!

Wed Sep 16, 2026ExCel London
lunch! is packed full of everything you need to take your food-to-go business to the next level. Source delicious new food and drink, the latest tech and sustainable packaging. Be inspired by leading and upcoming operators in the free seminar programme. Featuring over 600 exhibitors, 15,000 buyers seven keynote theatres, and co-located sister shows including National Restaurant, Pub & Bar Show, Natural & Organic Food Show and Artisan Food & Drink Show.
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The Caterer provides trusted hospitality news, analysis and trends for restaurants, hotels and catering professionals.

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