Unusual spirits: How to choose what to stock

The demand for unique, lesser-known spirits is growing as consumers seek new flavours and experiences. As bars and restaurants look to diversify their offerings, stocking far-flung and unusual spirits is a great way to set themselves apart. However, choosing the right bottles can be a challenge.

Before selecting unusual spirits, it’s essential to know your customers’ preferences. Are they adventurous drinkers or do they prefer classic cocktails and traditional spirits? If your audience enjoys trying new things, stocking unique spirits will appeal to their curiosity. However, if your customers tend to stick with the familiar, consider introducing unusual versions of familiar spirits, such as a limited-edition whiskey or a rare gin. Understanding your audience helps you choose spirits that will resonate with them.

One of the main attractions of unusual spirits is their connection to specific regions and cultures. Spirits with a strong regional identity often come with interesting histories and production methods, making them more compelling to customers.

What spirits should you consider stocking?

Mezcal (Mexico): This smokey, earthy spirit made from agave is a fantastic option for customers who want something different from tequila. Look for artisanal producers from Oaxaca, where mezcal is deeply rooted in tradition.

Pisco (Peru and Chile): Pisco is a clear brandy made from grapes, offering a fruity and smooth profile. It’s perfect for adventurous drinkers looking for an alternative to rum or gin, and it’s essential for cocktails like the Pisco Sour.

Aquavit (Scandinavia): Aquavit is a spirit flavoured with herbs like caraway and dill, offering a bold alternative to gin or vodka. It’s popular in Nordic countries and provides a unique experience for customers interested in European spirits.

Cachaca (Brazil): This sugarcane-based spirit is the key ingredient in the Caipirinha cocktail. It offers a tropical, bold flavour and is perfect for customers looking to explore something new.

Rare, limited-edition spirits are also a great way to add exclusivity to your stock. Small-batch distilleries often produce spirits with unique flavours, experimenting with different aging processes and ingredients. These bottles not only offer rare experiences but also create a sense of excitement. Consider stocking limited-edition whiskeys, gins, or rums that showcase craftsmanship and innovation. For limited-edition whiskey, look for small releases from well-known distilleries, whether it’s a special cask finish or a unique blend.

To access rare and unique spirits, it’s important to build relationships with importers and distributors. These professionals can help you discover emerging trends and introduce you to limited-edition or hard-to-find bottles.

Stocking far-flung and unusual spirits is a great way to offer your customers new experiences. By understanding their tastes, focusing on authentic regional spirits and incorporating limited-edition or small-batch releases, you can create a diverse and exciting selection. With the right choices, your stock will appeal to those seeking adventure in their drinks, transporting them to new places with every sip.

Kelly McCarthy is the owner of Ye Old Sun Inn in Tadcaster, North Yorkshire

Do you have a question for one of the Drinks Doctors? Send your query to drinks@thecaterer.com