Operators need technology that delivers efficiency without losing the human touch
Convenience, speed, and flexibility are now non-negotiable for hospitality operations. According to the latest insight from the most recent Zonal and CGA by NIQ’s GO Technology report, 55% of pub-goers now want new styles of service, from booking tables and ordering digitally, to queuing in an orderly line, while traditional approaches appeal to just 45%.
There is also a growing appetite for tech-driven convenience in accommodation. Almost half (49%) of consumers have used automated check-in within the past year, and 47% anticipate mobile-based digital room keys becoming standard. Guests increasingly expect technology to streamline their experience - whether that’s booking rooms online, accessing services through apps, or making frictionless payments. Yet, the human element still matters, while 48% would consider staying in a fully digital ‘smart hotel,’ 85% of those who wouldn’t say it’s because they value personal interaction.
This shift in consumer behaviours means operators need technology that delivers efficiency without losing the human touch.
For hotels, restaurants, and pubs, it is clear that guests want convenience without compromise. They’re embracing digital ordering, contactless payments, and loyalty perks, but they still value human interaction and so operators will need to do the same. Zonal’s integrated ecosystem is designed precisely for this balance, providing powerful solutions that work in the background to enhance, not replace, great hospitality.
Zonal’s EPoS gives operators real-time control over stock, menus, and reporting. With margins under pressure, these insights help reduce waste and optimise profitability. Handheld devices take service a step further, enabling staff to process orders and payments tableside, cutting wait times, and boosting upselling opportunities. In an environment where staff shortages persist, this technology helps teams serve more guests with fewer resources.
Research also highlights the importance of loyalty, with 49% of consumers wanting member-only pricing, and 54% expecting updates from their favourite venues. Zonal’s systems offer native integration between EPoS, bookings, kitchen and inventory management, digital ordering, reporting, and marketing tools - eliminating the need for manual data re-entry and reducing errors. This seamless connectivity creates a single source of truth for all business data, enabling confident, data-led decisions that drive efficiency and deliver better outcomes for your business.
As automation continues to shape hospitality, Zonal provides future-ready solutions that keep operators competitive. Whether you run a single-site restaurant, multi-location pub group, or a hotel, Zonal’s technology is scalable and robust.
Operator of Bella Italia, Café Rouge and Las Iguanas brands, the Big Table Group, runs 260 sites serving over 20 million meals annually. After a period of rapid expansion, the group needed a future-proof EPoS solution to deliver real-time insights and streamline operations across its estate.
Following a rigorous procurement process, Zonal was chosen for its award-winning technology and proven track record in hospitality. A pilot programme paved the way for a full rollout, equipping every site with robust tools for performance monitoring and customer engagement.
The switch has given head office teams complete visibility and control, enabling smarter decisions and operational efficiencies. With accurate data at their fingertips, managers can plan effectively and enhance guest experiences.
“We needed a solution that would future proof our business, give us new tools to engage with our customers, whilst providing robust management information,” commented the Big Table Group.
By partnering with Zonal, the Big Table Group has secured a scalable, best-in-class system that supports growth and keeps service moving at pace.