Abu Dhabi-based investor buys minority stake in Joe & the Juice

An Abu Dhabi-based investment firm is reportedly buying a minority stake in Joe & the Juice.

Bloomberg reported that Emirates International Investment Co is taking a stake in the Danish juice, coffee and sandwich chain for $1.8b (£1.3b), according to people familiar with the matter.

The paper added that General Atlantic will remain the majority shareholder in Joe & the Juice, while EIIC is to acquire some of General Atlantic’s holding, as well as new shares.

US-based investor General Atlantic became the majority shareholder of Joe & the Juice in November 2023, following the exit of Valedo Partners.

General Atlantic first partnered with the chain through a strategic minority growth investment in 2016 and has more than quadrupled its revenue and doubled its store footprint by late 2023.

At the time of the announcement, the firm said it would reduce debt on Joe & the Juice’s balance sheet and focus on an unlevered store roll-out in key international markets.

It also mentioned Joe & the Juice’s success in the Middle East region, where it operates 23 franchised stores, having cited it as a growth opportunity.

Joe & the Juice was founded in Copenhagen in 2002 as an urban juice bar and coffee concept. It has around 450 sites worldwide.

In late 2024, the business revealed plans to increase to 1,000 outlets globally by 2029, with more sites planned across London and the rest of the UK.