Gordon Ramsay Restaurants takes over Soho House Group's Pizza East

06 March 2023 by
Gordon Ramsay Restaurants takes over Soho House Group's Pizza East

Gordon Ramsay Restaurants has confirmed the acquisition of the Pizza East brand from the Soho House group.

In January, a spokesperson for Soho House & Co told The Caterer: "We have unfortunately made the decision to close Pizza East Portobello, and temporarily close Pizza East Shoreditch."

Pizza East in Shoreditch is set to reopen on 15 March under Gordon Ramsay Restaurants, offering dishes that were available on its original menu as well as new additions such as rigatoni alla vodka; and nduja and honey pizza.

Pizza East will continue to operate as its own brand, as opposed to being relaunched under the Gordon Ramsay Street Pizza umbrella, The Caterer understands.

Andy Wenlock, chief executive of Gordon Ramsay Restaurants, said his restaurant group and Soho House Group had "always had a great relationship", and added: "Pizza East is a brand that is and will continue to be cherished for years to come, as well as sitting proudly in our portfolio offering great food and great service to all our guests."

Pizza East was first launched by the Soho House Group in October 2009 on Shoreditch High Street and offered thick, chewy ciabatta pizzas inspired by Los Angeles' Mozza Pizzeria.

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