The Lost Estate valued at £10m in first investment round

The Lost Estate has completed its first private investment round, valuing the business at nearly £10m.

The UK company offers guests immersive hospitality experiences through live music and theatre, putting on productions in London including 58th Street and the Great Christmas Feast which is currently running its 8th year.

Founded in 2017, the business has seen 500% growth over the past three years, welcoming 275,000 guests and projecting £20m in revenue for the current financial year.

The Lost Estate head office team comprises of 30 people, while more than 200 work freelance and part-time across its two sites in West Kensington and Peckham.

The round was led by Mark "Fish" Fisher, co-founder of Merlin Entertainments, alongside a group of private investors including Nick Mackenzie, CEO of Greene King and former managing director of Merlin’s Midway Attractions brand.

The investment will support national and international expansion into the US over the next five years, along with the development of a new brand platform launching in 2026, and the continued build-out of its internal marketing technology stack.

Eddy Hackett, co-founder and executive producer of the Lost Estate, said: “From the moment I met [Mark Fisher], it was clear that his exceptional experience, insight, and extensive professional network would be invaluable to the Lost Estate. Our partnership deepened when he joined as a non-executive director, and I’m thrilled that our relationship has now evolved further with Fish becoming an investor in the Lost Estate, alongside his long-time friend and former Merlin Entertainments MD, Nick Mackenzie.

“Nick and Fish are an extraordinary fit for the Lost Estate: inspiring leaders at the forefront of the entertainment and hospitality industries, and passionate champions of our mission to unite immersive arts and commerce in defining the experiential hospitality category. I’m delighted to welcome them both as investors and to thank them for their commitment as we continue building unforgettable worlds – reaching more people, more often, in more places.”

Fisher added: “The Lost Estate represents the very best of British creative entrepreneurship – a company that has built something genuinely new in live culture. Eddy, Rowan, Will and the team have created a model that fuses art and entertainment in a way audiences love. It’s a particular pleasure to be co-investing with my good friend Nick. I’m excited to see what we can achieve together as a team. I couldn’t be prouder to support the Lost Estate as it scales its vision.”