Favouritetable’s popularity has grown through the most trustworthy form of PR: word of mouth
Favouritetable is a UK-based restaurant management solution built to provide restaurateurs with a fair and transparent alternative to high-commission booking platforms.
For hundreds of hospitality venues across the UK – from single-site independents and pubs to multi-site casual dining and restaurant groups – Favouritetable offers a complete guest lifecycle solution, from online booking to table management, pre-ordering, online ordering, order-at-table, payments and guest marketing.
But it’s not just the features the platform offers operators that have caught the eye of this year’s Supplier Awards judges, it’s the fact the company closely collaborates with the industry to develop products that react to industry pressures, such as staffing shortages, digital convenience and rising costs. This has included improved pre‑ordering workflows, richer reporting and expanded integrations, all of which were shaped through ongoing feedback from multi‑site groups and independents.
Over the past 12 months, Favouritetable has expanded its thought‑leadership content, case studies and specialist guidance, positioning itself not just as a tech provider but as a supportive voice within the hospitality sector. With exceptionally rated UK‑based customer support and strong operator trust, the company has grown through referrals and word‑of‑mouth.
Favouritetable’s impact is substantial, with more than 16 million bookings processed, 56 million diners seated and 99.9% uptime. Its adoption by clients such as multi-site restaurant group Fat Hippo demonstrates scalability and reliability across multiple venues. Combined, these achievements underscore its growing influence and value within the UK hospitality market. And its early partnership with ‘Reserve with Google’, for instance, has helped operators access the largest online diner discovery channel, boosting visibility and direct bookings.
By deepening relationships with both long-term clients and new operators through meaningful collaboration, responsive support and feature developments tailored to real-world needs, Favouritetable is proving itself not simply a software vendor, but a trusted advisor to the hospitality industry, and a very worthy winner of Booking, Ordering & Payment Solution of the Year.
“When cost pressures are top of the list of worries, Favouritetable has developed a solution to help manage monthly expenditure.”
Jane Pendlebury, chief executive, HOSPA
“A worthy winner delivering serious impact in a crowded industry, proving a small independent can excel with a full turnkey guest-lifecycle solution with a simple, transparent, fixed-fee model.”
Harry Ridley, head of technology, Levy UK & Ireland