Roger Lowe appointed projects director at Freemans Event Partners

Roger Lowe has been appointed projects director at Freemans Event Partners to drive commercial growth across the business.

 

He joins the contract caterer for Silverstone and Lord’s Cricket Ground from RG Live (Sony Music), where he oversaw its food and beverage division.

 

Prior to that, he spent eight years as commercial director at Donington Park in Leicestershire, where he led on commercial diversification, event growth and fan engagement activities.

 

He was also responsible for developing the Johnny Vegas Field of Dreams glamping concept at Melbourne Hall in south Derbyshire.

 

As projects director at Freemans Event Partners, Lowe will work closely with executive chairman Stephen Freeman and the senior leadership team to seek out strategic opportunities beyond the company’s core operations.

 

Freeman said of Lowe’s appointment: “Roger brings a rare combination of commercial instinct, operational expertise and creativity. As we continue to explore new opportunities and partnerships, he will play a critical role in turning strategic ideas into deliverable, high-quality projects.”

 

Lowe added: “Freemans Event Partners has built an outstanding reputation for delivering at scale while continuing to innovate. I’m excited to join at such a dynamic time and look forward to developing new ventures and partnerships that push the business forward.”

 

Freemans Event Partners is a family-owned business dating back to 1975 and provides bespoke offerings to large events, venues and experiences across the UK and Europe.

 

Its events portfolio spans Wembley Stadium, DP World Tour, Scottish Gas Murrayfield and Badminton Horse Trials.