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From Christmas parties to Chanel: how Greg Lawson grew events caterer Smart Group

Foodservice28 Aug 2024by Jungmin Seo

The founder and chief executive of Smart Group has become the go-to contract caterer for super-luxurious food served anywhere from the British Museum to the Grand Prix. Jungmin Seo discovers how he did it

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Events & Awards

The Acorn Awards 2026

The Acorn Awards 2026

Sun Jun 7, 2026
The Acorn Awards, run in association with our headline sponsor CH&Co, recognise 30 of the brightest prospects in the hospitality industry under the age of 30. The awards, known as The Caterer’s 30 under 30, recognise people working in any sector of hospitality. Everybody is welcome to enter – you can nominate yourself or ask a colleague to nominate you and tell us about your achievements.
The Cateys 2026

The Cateys 2026

Tue Jul 7, 2026
The Cateys, held in partnership with Square, returns to JW Marriott Grosvenor House London on Tuesday 7 July 2026 for an unforgettable evening honouring and celebrating exceptional talent and pioneering businesses in hospitality. Start your entry today!
Natural & Organic Food Show

Natural & Organic Food Show

Wed Sep 16, 2026ExCel London
Natural & Organic Food Show showcases the very best in natural, organic, plant-based and free-from food and drink under one roof. Head to Excel London this September where you’ll find new products and ingredients. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, National Restaurant, Pub & Bar Show and Artisan Food & Drink Show. Part of the London Food & Drink Festival.
Artisan Food & Drink Show

Artisan Food & Drink Show

Wed Sep 16, 2026ExCel London
Artisan Food & Drink Show is where companies do business. It’s the perfect stage for trend-setters to showcase product launches and buyers to get ahead of the latest trends. Featuring over 600 exhibitors, 15,000 buyers, seven keynote theatres, and co-located sister shows including lunch!, Natural & Organic Food Show, and National Restaurant, Pub & Bar Show. Part of the London Food & Drink Festival.
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